See the traffic.
Understand
the story.
WordPress analytics for publishers who want to know what readers visit, how they arrive, and which content deserves a closer look.
Your analytics.
Inside your WordPress workflow.
Bring traffic trends, content performance, and discovery paths into one admin area.
Know what’s read
Follow pageviews, visits, recent visitors, popular pages, and landing pages.
Know what brings readers
Trace referrals, internal navigation, and UTM-tagged campaigns to destination pages.
Know the audience context
Compare devices, browsers, operating systems, screen sizes, and countries.
Know where readers get stuck
Review on-site searches and 404 errors to spot missing content or broken paths.
Go from page statistics
to content intelligence.
Install WP Stats Lite alongside AI Content Processor, branded NLP Wiz, to unlock a dedicated Smart Analytics page. Connect recorded visits with the topics and entities extracted from your articles.
The standard traffic reports work independently. Smart Analytics needs the companion plugin’s content data; link-performance panels additionally need its link maps and tracking records.
Understand which individual pages readers visit.
See performance by topic and entity, beyond a single URL. Requires processed NLP Wiz data.
Measure the ideas.
Then follow the connections.
Topics, entities, and opportunities
Rank topics and named entities by pageviews and visitors. Narrow entities by category, explore categories and tags, and tune the minimum relevance threshold used for topic and entity attribution.
Compare topic views per associated post to surface subjects worth investigating. This is an editorial signal—not a prediction of future demand.
Internal-link performance
Review article, entity, topic, and semantic link counts. Explore post coverage, recorded clicks, impressions, and click-through rates where the companion plugin’s data is available.
A closer look at semantic links
Compare similarity scores, frequently linked-to targets, and clicked semantic links. A click-trend chart puts semantic activity alongside the wider link picture.
Different questions.
Dedicated views.
Move between a quick overview and the details behind a traffic source, page, or visitor pattern.
Overview & live traffic
Review pageviews, visits, visitor trends, and recent activity with date filters. Live View offers a visitor log and optional 15-second refresh.
Pages & landing pages
See which URLs attract visits, examine entry pages, and review post-level view counts inside WordPress.
Referrers & campaigns
Explore external and internal referrals, destination pages, source URLs, and UTM campaigns. Recognized referrers include search, social, news, and AI services.
Devices & countries
Compare browser, operating system, screen resolution, device type, and country breakdowns.
Searches & 404s
Inspect on-site search queries and missing-page records to identify navigation and content issues.
Exports & sharing
Download CSV reports and analysis datasets. Print-friendly reports can be saved as PDF through the browser’s print dialog.
Investigate suspicious traffic.
Keep the context.
The tracking endpoint checks event validity, timing, request rate, browser signals, and configured bot patterns before recording pageviews. Traffic Manager adds analysis tools for suspicious countries and browser/screen fingerprints.
Filter analytics events
Review rejected tracking attempts separately from accepted views. Heuristics help reduce noise but can miss automation or exclude legitimate visits.
Support dynamic reading
Track compatible AJAX-loaded articles, with Jannah-specific hooks and selectors plus a manual tracking function for custom integrations.
Measurement filtering is not a site firewall.
Rejecting a statistics event does not deny access to the page itself. For WordPress request-level traffic controls, explore Bot Shield.
Start with the reports.
Add the intelligence.
Configure measurement
Review role, IP, and path exclusions; choose whether to track logged-in users and bots. Confirm that your theme and cache serve a working tracker.
Validate your picture
Compare a few known visits with the live log and page reports. Review filtering and source attribution before using totals for decisions.
Connect NLP Wiz
Process articles with AI Content Processor. Use Smart Analytics to explore topics, entities, content opportunities, and available link activity.
Understand the setup.
Trust the interpretation.
Is AI Content Processor required?
Only for the dedicated Smart Analytics integration. Standard WP Stats Lite reports work without it. Meaningful Smart Analytics results require processed content, mapped post IDs, and relevant companion-plugin records.
Does Smart Analytics generate AI advice?
It reports on existing AI Content Processor data and recorded traffic. Topic rankings and views-per-post opportunities are calculated analytics, not AI-generated forecasts or recommendations.
Is the plugin cookie-free or completely local?
No such claim is made. The implementation uses PHP sessions, hashed identifiers, browser signals, and WordPress storage. Country lookup can transmit visitor IP addresses to an external GeoIP service. Review collection, disclosures, consent, and hosting settings for your deployment.
Are all pageviews and people counted?
No. Counts depend on script execution, the tracking delay, exclusions, filtering, and available referrer data. Visitors are estimated from session and fingerprint signals, not verified people.
Can reports be exported?
CSV exports include standard reports and traffic-analysis datasets. Print-friendly reporting supports saving to PDF through your browser.
How do I get WP Stats Lite?
Contact Wiz Consults to discuss availability, configuration, and a walkthrough.
Make your next content decision
with a clearer picture.
Explore standard analytics on its own—or pair it with NLP Wiz for Smart Analytics.